Gifts with Purchase Explained

What is gift-with-purchase?

Gift-with-purchase is a promotional tool used by marketing and brand managers to promote sales.
This is strategy entices a customer to purchase your product/services and gives your promotion and added value.

Here is a video done by the ODM Group on gift-with-purchase.

Gifts-with-purchase are especially great when you have an additional budget for your campaign. 

Sales promotion strategies like gifts-with-purchase are also great to encourage trial of a new product.

Check out how Rockstar Games made their custom gift pack for launching their new video game : Grand Theft Auto IV. 

As you can see, Rockstar Games leverage on gifts-with-purchase to entice customers to try out their game and also personalize their brand onto it. That way, when customers use they merchandise, they can increase their brand recognition among the masses. 

Wine Promotions : Bottle Shaped Corkscrew

Another Gift-with-purchase terminology that you should be familiar with if you're a brand manager is on-pack promotions. 

On pack promotion is a sales promotion technique that is incorporated into the packaging of a product. This is commonly used for products that are in retail, and not as useful for the service sector. This technique is very popular with fast moving consumer goods, such as cereal boxes and toothpaste.

On-pack Promotions has to integrate the promotions on the packaging. 

Here is an example of what an on-pack promotion looks like. 

5 Hacks to Create Effective On-Pack Promotions

Interested in manufacturing your own gift-with-purchase products? Click here to read our online Magazine on the ODM Group's website.

Do not hesitate to contact us for any inquiries in manufacturing your promotional products.

Top 5 Promotional Kitchen Supplies

On-Pack Promotions in the Food Industry

Now that many of us are being stuck at home, we've seen quite a trend of home chefs in the making. FMCG Food industries have been investing in on-pack promotions so that they can stand out in the retail market. For example, free gift toys in cereal boxes.

On pack promotions can come in various forms. The main criteria is that it has to be part of the packaging. We’ve seen other brands do pretty well with discounts and premiums promoted on the packaging. However, we learn that these are not as popular as gifts-with-purchases. Gifts-with-purchases are much more enticing to customers as it gives them a perceived higher value of the product.

Let's have a look at our top 5 promotional kitchen supplies that will be perfect as an on-pack promotion to your product. 

Top 5 Promotional Kitchen Supplies

1.Kitchen Towels

Kitchen towels have been a staple promotional product in the FMCG industry. They make a great canvas to personalize your brand, and also is highly utilized by customers. 

2. Eco-friendly Food Containers

Food containers are also a great gift for food companies. They are sustainable, rigid and also can be made as the packaging of the product.

Great for storing left-overs in the fridge and definitely will impress your customers. 

3. Silicone Food Bag

This is another great alternative to help your customers preserve their food. These silicone are so flexible and can be easily packaged into a compact manner. They can store liquid objects too. Easy to clean and great for food products with a limited shelf life. 

4. Custom Aprons

Custom aprons are the best item to give to a beginner baker. There's so much that one would need to start baking, and aprons are such a useful tool to contain the mess you make making your first souffle!

Its easily customizable and attached as an on-pack promotional gift. 

5. Coffee Mugs

Coffee brands have long admired the value of coffee mugs. Coffee brands and other breakfast beverages try to commit to every experience of consumer behavior. This means providing a great mug to complement a great coffee brand. 

Interested in making some of this items into reality? We hope you found some inspiration for some product items that you can mass produce for you campaigns. 

Do not hesitate to contact us and we will get back to you.

5 Advantages of Custom Bottle with Wireless Earbuds

Why this is the perfect sports merchandise :

The sports industry has been very populated by sportswear, and merchandise. It is difficult to find a useful, functional and unique promotional merchandise these days. 

Recently, we've came across this customized bottle with wireless earbuds. If you have been following our online magazine, you would understand how much we love products with multi-functional features. 

Wireless headphones have created such a disruptive trend into the audio devices industry, making it such a versatile and popular product. There's a big preference over wireless items due to the portability and convenience.

To break down this topic to a digestible content - we list down 5 reasons why this custom bottle with wireless earbuds can help promote your sports brand.

1. Multi-functional 

As mentioned before, we've grown fond of products with multi-functionality. Their ability to fuse two different needs of the target audience, helps them serve a bottle and wireless headpiece into a single product. 

2. Minimal 

This versatile, and 2-in-1 product is much more appreciated in the design perspective, as it is beautifully packaged into a minimal and simple design. The ear buds are stored at the bottle cap, with control features for a better music experience. 

3. Easy to carry

Here we also have another variation of this product that includes an attached grip handle which makes it a lot easier to carry around, especially if you're having a run at the park. 

4. Easy to Customize 

Also, if you're a sports brand looking to personalize promotional products, we also can help attach your brand logo onto the bottle. With different variations of the bottle exterior, we can apply different printing techniques to customize these bottles.

5. Waterproof

Surely fusing an electronic with a liquid-based product will raise some concerns. The ear buds are protected with a waterproof casing that does not allow water to enter and damage it. These really show customers how reliable the product is and assures great quality.

If you're interested in manufacturing some of these bespoke water bottles with wireless ear buds, contact us and make sure you read our online magazine. 

7 Reasons why customers love this branded paper soap

Personal and hygiene are really important for everyone during this period of time.  We recently come across this really interesting product called the Travel Portable Disinfecting Hand Wash Paper Soap - or in short we call branded paper soaps. We think that a branded paper soap will make a great alternative to hand sanitizers and hand wash, which are currently difficult to obtain and are sold out in many stores worldwide. 

We hope you keep reading to learn the 7 reasons why customers love these branded paper soaps. 

7 Reasons Why Customers Love These Paper Soaps

1. Easy To Use

These branded hand paper soaps are so easy to use! Basically, the product comes in a cute plastic casing that contains 20 sheets of dry paper soaps. To apply the paper soap, simply rinse it with clean water on your hands, and it will dissolve like soap.

2. Portable

These branded paper soaps are so small and compact, it can easily fit into your pocket! The casing of the paper soaps are only 6.5cmx4.5cm, making it so portable.

3. Natural Ingredients 



These branded paper soaps use herbal oils which helps remove bacteria and performs like a natural hand sanitizer. Made out of glycerol and embellished skin lotion to moisturize the skin.
This is definitely a competitor among hand sanitizers.

4. Branding

If you're distributing these for your brand, these paper soaps make a great promotional item. The casings can be easily customized to personalize your branding. We can help silkscreen or CNC engrave your logos onto the casings.

5. Lightweight


The down-side of using bottled hand sanitizers is that it is made in the form of a liquid, therefore the bottled sanitizers tend to have more weight on them. These hand paper soaps are so lightweight, you won't even notice that its there!

6. Zero-spill 
Another attractive aspect about these paper soaps are that they are completely dry and dissolve-able. This means that you can easily tore it in your bags and purse without it spilling.

7. Eco-friendly
These paper soaps are 100% biodegradable. They are actually phosphate-free, therefore producing these do not damage the environment. This is an important aspect due to ethical sourcing, and also the demand from consumers for more eco-friendly products.

We hope you would consider getting these paper hand soaps for your brand.
If you are interested in manufacturing, do not hesitate to contact us and quote product code #2822.

To our dear readers, we wish everyone the best of health and strength during this troubling times.
Thank you.

Top 10 Promotional Products For Drinks Industry

Promotions in the Drinks Industry

After exploring the promotional products industry, we've realized how valuable bespoke promotional products are to the Drinks Industry. When you're selling a commodity like food and beverage, promotional merchandise can definitely help improve your branding, and also create customer relationship.

Not Just for the End Consumer

When speaking of promotional products, one might assume that its usually in the form of free gifts or gift with purchase for your customers. 

Well, there has been many occasions where we've worked with people from the drinks industry that have an endorsement-like relationship with their co-existing bars. This would also require facilitating promotional products that will be placed in the bar. 

The next time you visit a bar, maybe you should consider what brand that pint glass is promoting.

Our Top 10 picks for the Drinks Industry

1. Free Copa Glass - On pack promotion

When choosing a promotional gift with purchase, we always try to deliver something that is complementary. This one made for Schweppers, a tonic drink company provided a very complementary gift with purchase which is something their customers can use to mix their tonic drinks! 

2. Bottle Opener with USB Flashdrive

The best and innovative products always have more than one feature to it. We really love this product idea, combining a USB flash drive and a bottle opener into a single product. This will definitely come in handy for working adults who would enjoy a bottle of beer after work.

3. High Quality Jiggers - On pack promotion

This product would have go perfectly hand in hand with the Copa Glass. Jiggers are a staple instrument for mixologists and drinking enthusiasts. They are also easily branded using CNC engraving methods, to give your promotional jiggers a professional and personalized look.

4. Promotional Mixer Set - On pack promotion

Willing to invest in something bigger? We recommend giving away a premium cocktail mixer set to help your customer develop their DIY bar at home. This will definitely encourage your customer to repeat purchase, although we hope it doesn't develop into a drinking habit!

5. Promotional/Funny Coasters

These coasters are so creative and quirky! Custom design coasters are the best, because they're easy to customize and also can be made into a collectible item!

6. Branded Coolers

 

Coolers are another great premium gift you can give to clients and customers. They make a great product to bring out for a picnic or an event - which allows your brand to gain more exposure everytime its used. 

7. LED Light Bottle

Now this is a great feature to add on your bottles. LED Light will make your product pop out in the dark room of night clubs. It will definitely illuminate your brand for better exposure. 

8. POS Displays

Another great way to promote your product is to integrate your retail experience. This means developing a creative or premium display that will help capture your customer's attention. 

9. Spin the bottle Gift 

We're sure almost everyone had played this game before. Especially if you're intoxicated - this is one hell of a game to initiate with a group of friends. This inclusive gift makes it much more engaging to a group of people and could definitely prompt some impulse purchases. 

10. DIY Drinks Game

 

This is a project that we actually worked with. Basically, it was given as a gift with purchase to customers and it is a collection of dice in a box packaging. Each dice has 6 sides, all six of which has a specific drink element. Players will have to roll it within their group of friends, and make the drink! 

This would be a great gift promo for your customers and drinking games are well supported due to the high engagement, and interactive nature. 

We hope you find our top 10 picks useful! If you're thinking of manufacturing something out of this list, be sure to contact us or read our online magazine to learn more!

Top 5 Custom Snowglobes Ideas For Christmas

Snowglobes, The Ultimate Promotional Gift for Christmas

Have you started planning for your Christmas Marketing Campaign this year?

Are you still looking for a great promotional gift idea that you can personalize?

We're only 6 months away from Christmas, and now is the perfect time for you to start planning, considering the time it would take for manufacturing.

Festive seasons like Christmas is such a great time to gift your customers and also to incorporate in your branding. Seasonal branding allows you to grow with your customers and celebrate the good times. It gives such an amazing opportunity for a brand to reconnect or introduce themselves to potential customers.

One of our favorite seasonal gift request from clients are custom snow globes. Snow globes are great collectible items that can be easily personalized to make it sentimental.

It is an interactive gift that prompt users to shake it, and to connect with the gift. This is an important characteristic of promotional gifts – to facilitate engagement.

To help generate some inspiration for our dear readers, we've compiled 10 custom snow globe case studies that would definitely help kick-start your 2020 Christmas Marketing Campaign.

Our top 5 picks for Custom Promotional Snow Globes

1. Licensed Promotional Snow Globes

If your brand has an association with a licensed brand, this might just be the best fit for you. We've manufactured and designed so many snow globes for licensed characters used for co-branding campaigns. 

2. Building-inspired Snow Globes

Alternatively, we also like to scale down large buildings to fit the tiny world of the snow globe! This creates such an amazing effect, and it is great if you are celebrating the anniversary of your establishment. 

3. Logo-inspired Snow Globes

Maybe you don't really have a mascot or building that truly represents your brand? Well, why not just market your brand directly by making a 3D model of your logo as the core figurine of your custom snow globe.

4. Beverage-inspired Snow Globes

Beverages like Whisky bottles and food items can also make a great 3D figurine for your custom snow globes. This allows your customers to appreciate the product in a different lens.

5. Seasonal Snow Globes

Otherwise, you can always set up a seasonal theme for your brand, integrated into the snow globe. This is a popular route by brand managers as it usually campaigns for a specific occasion like Christmas.

In a nutshell...

Snow globes are actually not restricted to the seasons. As mentioned, we love how interactive and easily customized features of snow globes. This product has definitely been a staple for the promotional products industry and definitely something your brand should consider for this year's Christmas campaign. 

Like what you see from the images? These were all images featured on the ODM Group Online Magazine, and also several idea concepts from Mindsparkz.

If you would like to start manufacturing your own custom snow globes, do not hesitate to contact us. 

Read this blog to learn how you can design your own custom snow globes : https://www.mindsparkz.com/blog/custom-snow-globe/

New Year Promotions: Chinese Zodiac - Themed Marketing Gifts

With the upcoming Chinese New Year, every company will be stocking up on their marketing gifts, and your company should be doing the same too. Because we understand how important tradition is in the hearts of the Chinese, we have compiled a list of the most suitable Chinese zodiac-themed promotional giveaways for your brand. 

New Year Socks

Ever thought of using socks for one of your marketing campaigns? It may sound unorthodox but it can be really effective if implemented with precision. The target audience of promotional socks can consist of people from all walks of life because everyone wears them. Using socks as promotional gifts will be more feasible and versatile than other clothing options as the worry of color options and size variations can be lessened. As consumers love products that are unexpected yet functional, we believe that socks can make for a perfect surprise gift. 

Custom Notebook

This custom notebook is dedicated to people who want to start out the new year seeking to be a better version of their previous self, which means setting their minds to their new year's resolutions, which most commonly includes being more well-organized! This notebook will serve every need you would have, be it from writing down and organizing notes to even the casual sketches and doodles, as the pages consist of a mixture between blank canvases and writing lines. 

The rooster is proudly displayed on the front page with a modern and classy design, available in different colors. The design of this product is simple yet attractive. The size of the design is kept minimal so as to improve its portability, which allows you to carry your brand or logo wherever you go. The usage of higher quality materials also helps to improve the overall durability of the product, which in turn also improves the reliability of the notebook

Chinese Money Envelope

With the Chinese New Year around the corner, the idea of using red packets as a gift with purchase is just absolutely fitting, not to mention the simplicity and the efficiency of it. The tradition of red packets originate from the Chinese culture and the practice of giving red packets can be seen all around the world. The red packet usually consists of money in even denominations and it symbolizes the wishing of prosperity from the sender to the receiver, common practices of red packet gifting includes from parents to their child or even from employers to their employees. Using the red packet as a promotional gift allows your customers to feel the cultural connection to your brand, incentivizing them to feel closer to your brand. As the red packet is such a commonly used product during this festive season, many customers would also be incentivized to purchase your product in order to obtain the practical gift that comes along with it.

Double-walled Flask

This Chinese New Year themed Double-wall Flask is designed with a rooster shaped cap. The double-wall feature of the flask enables it to hold any liquid – regardless of the temperature. The finishing design of the flask's exterior has a high-quality touch and feel to it due to the use of gold-colored steel. The flask itself has a very big branding surface, enabling endless possibilities for your company's marketing wishes. This flask can also be used as a formality for your Chinese New Year Gift as it closely resembles a blessing of prosperity.  The cap of the flask can be custom made as per your requirement and request.

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