Wellcome GWP in Hong Kong

Wellcome is probably the most popular supermarket chain in Hong Kong. If one of the reasons is their relatively cheap prices, the other is definitely their very regular promotional gifts campaigns.  The current marketing campaign is a GWP (GWP = Gift with Purchase)

Wellcome GWP - high end luggage
Wellcome GWP - high end luggage

The most recent one is this redemption gifts campaign for travelers. Every time you buy from Wellcome, you get stickers (every sticker is one point) to collect. These points can be used to redeem one of the gift on the picture. Obviously, the bigger the piece of luggage, the more points you need.

Collect points to redeem your gift
Collect points to redeem your gift

It's actually a very good way to increase customer loyalty and get new regular customers. The first gift can be redeemed with only 60 points which is very achievable, even for non-regular clients, but it's only a small pouch. Of course, if you want to get a more interesting gift, we are all thinking about this massive red trolley bag, you need to get more points (1 point equals to 100 HKD worth of groceries).

High end gift for a very effective promotional campaign
High end gift for a very effective promotional campaign

As you can see from the above picture, the luggage proposed are of very good quality. This high perceived value and the fact that it's a long lasting item is precisely what appeals to customers. Most people would be more than happy to regularly buy from Wellcome, just to get enough points to afford one of these high end gift.

What we really liked in this promotion is that very high-end marketing gifts can actually change what people are buying. If you buy any of the "special items" highlighted in the shop, you can get 2 or 3 extra points at the cashier. Of course, these special deals are only available for the products out of the Wellcome sub-brands. Also, you get twice more points if you go during the weekend (when people are more likely to buy things impulsively because they have time).

Have you already thought about how high-end gifts can change your client's perception of your brand?

Purchase with Purchase Marketing Gifts

Purchase with Purchase Marketing Gifts are currently on offer at the HK Design Gallery.   Purchase items to a certain value and you can redeem a free bag at a really unbeatable price.
Purchase with Purchase Marketing Gifts
Purchase with Purchase Marketing Gifts
Spend HK$250 (Around US$35) and you can put another HK$120 on top (around US$ 16) and you get to enjoy this special PWP item.

Purchase with Purchase allows shops to have a sale or offer discounted items without discounting across the whole store and on their core range.    A PWP generally does not eat into marketing managers budget since it is generally an impulse purchase, an add on, which drives core product range.

What do you think of Purchase with Purchase promotional marketing?   We are huge fans since marketing managers can use this promotional marketing technique to increase business without eating into their budget.  For the majority of these promotions the redemption item costs less than the sales price.

Contrast this with Gift with Purchase campaigns by Jack Wills where the gift is given free of charge once customers hit certain spend targets.   Which is more effective?

Talk to us today and we could help you develop a special Gift with Purchase or Purchase with Purchase promotional campaign.

Colgate Promotion with Chocolate Rain - Toothpaste Marketing

Check out this Colgate Promotion with Chocolate Rain licensed characters.  This picture was taken in Park N Shop HK stores and shows the presentation mid alley for this toothpaste marketing promotion. There is no POS display to set up making this a simple "instant marketing" exercise with low barrier to entry or customization by store.  
Colgate Promotion with Chocolate Rain - Toothpaste Marketing
Colgate Promotion with Chocolate Rain
Given that the brown cardboard boxes have no branding it is very important for the brand managers to use brightly coloured and self explanatory imagery to make clients pick this up.   Colgate do a good job with strong red packaging and see through window which shows off the in-store gift with purchase.

We feel that the marketing might be boosted by using a fun message on the outside of the shipping cartons since they are on display and blank cardboard certainly is a missed opportunity for advertising in-store.   ODM explains what is usually used for Shipping marks on this blog.

Hong Kong certainly has its fair share of Toothpaste Marketing Products.  (63 blogs as of today)   We have blogged about these in quite a lot of detail and are keen to hear from readers about anything happening in their markets.  

Cosmetics On-Pack Promo spotted at Cosmoprof Asia 2014

We visited the Cosmoprof Asia 2014 (international cosmetics fair) in Hong Kong this week. We were happily checking what was new on the cosmetics market this year when we spotted this very nice cosmetics on-pack promo.

Cosmetics On Pack Promo - COSMOPROF Asia 2014
Cosmetics On Pack Promo - COSMOPROF Asia 2014

This cosmetics on-pack promo includes a pen, a leather cosmetic pouch (filled with Farma Dermis products) and a mini 2015 calendar.

We liked:
  • The debossed logo on the cosmetic pouch (increasing the perceived value of the gift)
  • The pen style, really targeting women with the golden little chain.
  • The nice cardboard box, we believe that the packaging is almost as important as the gift itself.
Cosmetics On Pack Promo - COSMOPROF Hong Kong 2014
Cosmetics On Pack Promo - COSMOPROF Hong Kong 2014

The calendar is not very linked to Farma Dermis' line of products which may surprise a few clients at first, they would wonder why they included such a gift into a cosmetics on-pack promo. But when you think about it, a calendar, if ever used by the client, will last for a year which ensure long term visibility. It may not be such a bad idea after all...

If you need some help with your next cosmetics on-pack promo or marketing gifts campaign, we recommend you check out this great blog: TOP 100 ideas for cosmetic companies.

Feel free to contact us if you want some more ideas (or a quotation!). Sometimes, you can really boost your sales just by choosing the right promo gift...

Glass Bottom Canoe

Just to explain how wide a category Promotional Products or Marketing gifts can be, we are now promoting our latest product.  Learn how even a Glass Bottom Canoe can be a great Marketing Gift.
Glass Bottom Canoe
Glass Bottom Canoe
Any service company near an area with great lakes or sea adventure areas could use this product. Here are some of our ideas and we would love to hear yours for our comments section.
  • Change the plastic from yellow to another pantone, one which matches your branding.   This could be black, pink, red, or whatever colour works for your brand.
  • Print Strong Logos on the Canoe allowing for massive visibility.
  • Hash Tag on the glass bottom canoe.   Make sure that pictures which are taken through the glass can be linked to Twitter, Instagram or other online marketing without being too intrusive.
  • Hold a competition so that shops, individuals or companies have a chance to win these and get them on the market.   Individuals will use them, but beach side stores could maybe rent these out and get additional income.
  • Instead of using these as a pure Marketing Gift, use a PWP or Purchase with Purchase Marketing Mechanism for shops who carry your range of product exclusively.  Sell these at a discount in the understanding that your brand will get cheap and long lasting visibility which means Advertising.
  • Gift with Purchase.  You can use the canoe if you buy a service such as subscribe to diving course, stay at a hotel, eat at a restaurant etc..   This is a promotion on a promotion.
Look forward to hearing your ideas.   Remember, that the term Marketing Gifts can include such a wide range of products.  It doesn't have to stop with Glass Bottom Canoes. Challenge us and our Mindsparkz Design Team today do design something awesome for your brand.

Rugby ball shape promogift ideas for supporters

Here is another idea from the Hong Kong Mega Show that will surely appeal to all the rugby lovers out there: the rugby ball shape raincoat.

Rugby Ball Shape Poncho - Promogift
Custom shape rain ponchos - Hong Kong MEGA SHOW

The product is a thin waterproof poncho folded and rolled into a custom shape plastic ball. The ball itself is no more than 6cm and comes with a key chain.

This product is:
- Useful
- Perfect for Football (American Football) or Rugby supporters
- Cheap
- Easy to carry

If you liked this product as much as we do, you may also like this other one: rugby ball shaped compressed towels.

Rugby Shape Poncho - Promo gifts
Set of 5 rugby ball shape compressed towel
It's another very cost effective yet pretty cool giveaway for any sport-related event.

Feel free to contact us if you have any question!

Funky drying rack

Ever wonder how you could impress your client with a drying rack?   This Silicone Grass counter top display allows you to neatly position your washed dishes in a fun way.   There is loads of scope for logo positioning and customising.
Drying Rack for cutlery
Drying Rack for cutlery

Let us introduce you to the green grass drying rack for cutlery.   We loved this product because of:
  • its utility
  • its long term exposure
  • its cool design
Obviously the colour of the tray and plastic grass can be changed to match your brand identity but we really loved the "green" touch.

Thirsty for water bottles?

Walking along the alleys at the Hong Kong Mega Show, this booth full of drink bottles caught our attention.

Soft touch (rubberised) high end water bottles
What we really like with these water bottles is:
  • Their flashy colours (good visibility)
  • Their very high end finishing (rubberised plastic, high quality lid)
  • Their price: very low as opposed to their perceived value

Drink bottle with "smart" lid

 These water bottle are perfect for:
  • Gym subscription gift
  • Sport events giveaway (marathon, etc.)
  • Drink companies (on pack promo)
  • Sport magazines cover-mount

Military style water bottle

They come in many different styles, feel free to contact us for more information.

Facebook Like Gifts

Facebook Like Gifts are increasingly popular where brands direct you to their Facebook pages instead of their own websites.   Whilst many companies are hosting a range of giveaways and promotions on their social media sites, now they promotional products are driving clients back to those social media portals also.  

ODM has a wide range of marketing blogs which show the strength of the Facebook Like Gifts and concentration of brands on this marketing segment.   In the photo below you will see Singaporean Telco Giant Singtel driving people to Facebook.   This is a simple but very effective trade show giveaway and desktop promo.   You could print your own from qtys as little as 1000 pcs.

Facebook Like Gifts
Facebook Like Gifts & Retro Floppy Disks 
This week we had a team of 5 from ODM visiting the HK Mega Show to look at recent trends on marketing gifts and promotions.  The memo pads above are similar in construction, but we love the contrast from New Marketing with Facebook Like Gifts and Retro Marketing with Floppy Disk drives as the memo pad base design.

Look out for more Facebook Like Gifts on your market. Send in your favorite case study for inclusion on our blogs. feel free to get on our page and like us too.

In Store Marketing Gifts

In Store Marketing Gifts
In Store Marketing Gifts drive are a key tool used by brands to drive sales.   In stores around the world Gillette are continuing to expand their market share by offering Gifts with Purchase.   Before we analyse their latest promotion in the UK lets check out what is happening around the world.

Some similar In Store Marketing Gifts

  • Rexona in store marketing offers chance to win signed All Black Jerseys.   We can only imagine what is in store for next year with the upcoming Rugby World Cup.
  • Gillette in Brazil offer a whole range of merchandise in store.
  • Even in Hong Kong Gillette are working on Sports Merchandising with this neat Mini Jersey giveaway.
  • In contrast this in-store gift box combines standard products and does not include any special or stand out gift.    Our least favourite of the lot.

If you see another interesting in store promotion maybe send through to the promotional product specialists team at the Promo Gift Blog for inclusion and in order to get your company listed.  What in-store marketing gifts caught your eye recently?

    Gillette Towel as In Store Marketing Gift

    Offering a box with 2 items and a Towel means that Gillette have chosen a "Complimentary Promotional Product."  This means that the giveaway can be used in conjunction with the core Gillette cosmetic items.  This makes for a strong and attractive in store marketing gift set.

    This promotion is labelled as Vintage and I suppose that some of the design and the colours are a lot more muted than the promotional gifts labelled above.   You can see the towel through the packaging making it instantly visible.   You might also notice that this box pack and the one next to it are both at GBP 10.   The one with the promotional gift as opposed to more razor blades seemed to be selling more from the nearby shelves we witnessed, but would love to hear more from Gillette on the actual market forces and reception.   The ongoing promotions must indicate that promotional products are a key sales driver for their continued market leadership.
    In Store Marketing Gifts by Gillette
    In Store Marketing Gifts by Gillette
    The plastic gift box is great for storing all the items together and for travel.   These are easy to make and certainly increase the perceived value of this promotion.   The towel above seems to be a microfiber and not a cotton towel.   These are super absorbent and fold away nicely for travel.   Increasingly popular, ODM can manufacture custom towels like this with MOQ as little as 1000 pcs.

    Finally, you will notice that Gillette have firmly stamped their logo on this promotional towel.   Here we see one of ODM staff visiting a factory in China to help a client quality control some towels. Hope this will help you learn more about manufacturing processes.

    Marketing Gifts from China

    We're always on the lookout for Marketing Gifts from China.    On the top shelves of 7-11 stores we were impressed by this Gatorade Purchase with Purchase promotion.
    Marketing Gifts from China
    Marketing Gifts from China
    Given that the display is on the top shelf it is quite eye catching and the advert and bag are not hampered by a vertical shelving limit.    The POS display is just a simple black tray to hold some of the bottles to show flavours.  There is an orange backing card holding the advertising message and explaining the purchasing mechanism to trigger this Marketing.

    Gatorade is a Sports Energy drink.    Giving away a dedicated Shoe Bag is excellent marketing for a brand so associated with sport.   Think of all the sports with specialist shoes.   Sure most people have simple running shoes for athletics, gym work and group workout classes.   However, you also have specialist football and rugby studs, Golf Spikes, Tennis & Squash indoor runners to name but a few.   Having a shoe bag to keep this kit away from clean bags is very useful and sure to be a winner.

    Marketing Gifts from China - Gatorade In Store Promotions.

    Gatorade are frequent users of Marketing Gifts from China, and we see lots of promotions in stores.   Here are some of the other examples of this type of promotion we have seen.

    Marketing Gifts from China - the mechanism

    At ODM we are big fans of the PWP (Purchase with Purchase) promotional products delivery mechanism.   A Gift with Purchase is generally a much lower value item.   PWP allows marketing managers to get much higher end marketing gifts onto the market without breaking the bank.  Buy 2 bottles of Gatorade and spend HK$ 19.90 and you get this sports bag.   That is an additional spend of less than US$ 3/pc. and this should cover the costs of the bag.   Compare this high utility branded marketing gift with a low cost GWP promotion like the lanyard mentioned earlier and I know which one I would choose.

    What do you think of this promotion?

    Video Games Promotion - Micromania France

    If you like video games, you probably know Micromania, the most famous video game retailer in France. Micromania is currently running an in shop gift with purchase promotion.

    Micromania GWP in France
    The promotion is simple: "Buy Super Smash Bros for 3DS to get a free dog tag", and it works very well. Obviously, people will not buy a game just to get the dog tag but if they were hesitating between one game and another, they will surely go with the one that offers a promogift.

    Buy the game to get a free engraved dog tag

    It's also a very good way to get collectors buying a game. Collectors are naturally attracted to these kind of gifts, that's why they usually go for the special or collectors edition when a game is released (although it's $50 to $60 extra than the regular version): the goodies make the difference for them.

    Some people actually takes videos of themselves opening a Special Edition box and these videos can reach over a million views on YouTube:

    If you are interested in video game promotion, you should check out some of the blogs below: 
    Contact us if you want us to brainstorm for you on what goodies you should include to your very own collectors edition.

    Recipe Book Gift With Purchase

    Hendricks are expanding their marketing and brand visibility with more Gifts with Purchase.   Pick up this cocktail recipe book as a Gift With Purchase when you buy a bottle Duty Free in Paris Charles de Gaulle Airport.

    The POS display is really attractive with space in the cabinet for bottles with their presentation boxes and GWP Cups.   The synthetic grass top and plants tie create an excellent nature theme around the store.   Note cucumbers in the background for use in cocktails.

    Recipe Book Gift with Purchase
    Recipe Book Gift with Purchase

    Hendricks are already gaining great marketing exposure with their duty free promotions as highlighted in our previous blogs. These are still on offer as you can see on picture above. Really like the box set with tea cup and saucer for presenting the cocktails.

    Why not send through a gift with purchase case study for inclusion on one of our blogs.

    Giveaway idea for this 2 in 1 Pen

    The humble pen is a staple giveaway product at many trade shows. Spice it up with this innovative 2 in 1 pen. Keep on reading for more.

    The 2 in 1 pen

    The pen is multi-purpose and can be used to write and highlight with. It can also be branded with your company logo and details As you can see from the picture. This 2 in 1 pen is uniquely designed so that a highlighter has been incorporated at the end of the pen. This is convenient as the user does not have to constantly change between pen and highlighter. Time and effort is saved which is likely to delight the end user.

    Marketing Ideas for this 2 in 1 pen

    The 2 in 1 pen is suggested to be given away as a free promotional product at trade shows. The 2 in 1 pen is definitely a product that allows you to differentiate your company from others. This product is likely to draw interest to your stand. Simply through being, a unique promotional gift. Even after the trade show, clients are likely to retain the 2 in 1 pen. They are likely to reminded of your company when they use your pen. Which is likely to raise brand awareness. 

    An overlooked promotional gift...Pure Joy !

    Break the mold of the mundane with this promotional gift! Get your client giddy with this nostalgic slinky toy.

    Features of Promotional gift

    The slinky product is a well known toy, whose sole purpose is to provide enjoyment. The slinky toy is colorful and bright, however can come in various colors including monotone. It can also be branded with your company logo to raise brand awareness.Can also come in various shapes and sizes.

    Marketing strategies for this Promotional Gift

    The slinky is durable so is likely to be stored by the user. The promotional gift may be on display and will be a constant reminder of your brand. This gift can also induce feelings of nostalgia in the user. Due to it being a toy from their childhood. When nostalgia is used as a marketing tool it can be very effective in influencing buyer decision. The slinky may also be given to a child. If the child plays with the toy and recognizes the logo. In future they may be more inclined to buy from you as a company.

    Why choose the slinky as a Promotional Gift?

    Well the majority of promotional gifts nowadays are too focused on being functional. I believe there is a gap in the market for providing promotional gifts that are simply for the enjoyment of clients. 

    Car Phone Holder as a Marketing Gift

    Car phone holders are great as a marketing gift while also having an great functionality. Keeping a phone or phablet stationary and viewable attached to the windscreen. With a logo design it makes a perfect promotional product for the car.

    Below you will two different designs for the car phone holders. The first design has a slick look with a simple lever technique to hold the phone.

    The second design has a robust look with cogwheels that you can adjust to hold the phone. Both offer the same great functionality while being of different designs.

    To get a better view of how both designs work, please view the video below.

    Looking for more promotional product ideas for car industry? Check out the blogs listed below.

    An Eye-Catching Promo Chair

    Camera brand Canon is currently running a promotional campaign for a new camcorder they released. They were offering a training course for first time users of the LEGRIA HD camcorder. While scrolling down  the website you will see this cool looking promotional chair displayed.  This chair can be used in many ways for promotional purposes.

    Promotional Chairs for outdoor events

    Promotional chair can be great for outdoor events. Add a cool artwork and it gives this chair a whole new look that can be used for marketing purposes. Chairs can be a great relief for people to rest after a long day of activities. Especially at events with a large amount of people walking around, market your company with promotional chairs would be a great opportunity.

    If you are looking for a promotional chair for your next marketing campaign. You can contact ODM Asia that will assist you promptly with more info about the product.

    Let us know your thoughts.

    Unique Toy Gift with Purchase

    While strolling around a big supermarket in Zhuhai, China. We found these cool looking toys as a gift with purchase.  Chinese tissue brand were having a promotional campaign by giving away toy construction vehicles. This brand knew what they are doing on how to make their product more eye-catching.

    By giving away a high-end gift with your product greatly increase its value. While people have a wide range of brands to choose from. A gift with purchase distinguish your brand from the rest of the competition. It does not have to be an expensive gift. For minimum gift you can already make your product more appealing.

    There is a wide range of promotional gifts to choose from that can add value to your current product. Why not customize it with your own design and logo. It makes the product more personal and also more high-end.

    Share with us your thoughts.

    Marketing Gifts for Drinks and World Cup

    World Cup fever still abounds even as teams are dropping out like flies.   On a visit to a local supermarket in Hong Kong yesterday, we came upon a new marketing gift promotion from Vita Ice Teas.   The brand is rightly fast-tracking its marketing as a counter top promotion, looking to get fast impulse purchases tied to the world cup.

    Get a free Team Bag with the purchase of each pack of Ice Lemon Tea.   The brand is obviously well placed to piggy back on any world cup sentiment given their already suitable green and yellow standard packaging. On top of this the brand has printed multiple variations on the carrying bag.  Non Woven and Woven Promotional bags have become ever more popular in Hong Kong with the rise of the plastic bag Environmental levy from the Government.

    Each of the collectibles features a different team so here you see Spain sitting pretty on the counter top. It is a great pity that the Spanish team is already out of the world cup so this means that as a collectible this set looses some value.

    Collectible Marketing Gifts for World Cup
    On the other hand, we also saw the Brazil bag and given that this country is hosting and winning we felt that this was the best one on display.    As marketers, how do you choose who to support, which volume of each product to order.  You need to know your customers and I think a little trip down to the local betting center to check out the odds on each team generally might not be such a bad idea either.  That said, this year there are quite a few surprises.

    Marketing Gifts for World Cup
    If you do decide to work on the World Cup, Christmas, Easter, Chinese New Year, or any other major celebration event with a good run up and finite celebration period, the best advise we can give is to be a first mover and get in early with your promotion.   At the same time, go big fast, and by the time most of the hype is over hopefully the stocks will have sold out and not be lingering for weeks after the event.

    Cosmetic Marketing Gifts

    You might have read our Promo Gift blog about the ASI cocktail in Hong Kong.   Here is another product we found in the base of their giveaway gift bag this morning.   Scented Shower Gel makes an excellent giveaway for those who are travelling overseas.
    Cosmetic Marketing Gift
    Cosmetic Marketing Gift
    Customise this gift with a Hang Tag.   Print your logo in multiple colours.  If you have a little more time then you can go a step further...   Do you have a custom mascot or colour that you would like to promote.  The holder is in the same kind of packaging as you would use for an inflatable beach ball or drinks holder.   Customise as much as you like...

    Whilst this is a simple and useful giveaway, most delegates are staying in hotels with free shower gel, so if you are targeting them, maybe you could consider upgrading to a small vial of perfume instead as this is not offered as a free gift when you check into a hotel.

    Let us know your thoughts.

    Custom Bottle Cap Headphones Promotional Product

    Bottle cap headphones are interesting promotional products that would be especially great for drinks companies! If you have a new product launch or event coming up, this promotional product may be the perfect idea for you!

    A quick tip for the marketing managers out there, one way of creating demand for your promotions is through limiting the quantities available thus making it a collector’s item. This pushes consumers to take action and to make their purchases in order to obtain the free item!

    Why offer custom headphones as promotional products?

    Firstly, these custom bottle cap headphones are highly customizable! Simply use your bottle cap design on the casing of the headphones and you will have customized the headphones to be your unique marketing gift!

    Secondly, these bottle cap headphones are extremely cost effective! When you offer customers promotional products, you want to be able to leave a good lasting impression at minimal cost. Well, these headphones allow you to do just that! When purchased in bulk, these promotional products cost very little due to economies of scale. Thus your company will be able to reap massive benefits for minimal cost!

    Benefits of offering promotional products!

    Custom Bottle Cap Headphones Promotional Product
    Custom Bottle Cap Headphones Promotional Product

    These bottle cap headphones make excellent promotional products, as they are creative and highly useful! Customers will definitely get great use out of this item and will certainly appreciate this thoughtful gift!

    Furthermore, these bottle cap headphones serve as walking advertisements for your company! When your customers are out and about and using your promotional product to enjoy their favorite tunes, they are indirectly helping to promote your company! This is done by exposing those around them to the company name and logo that is printed on the headphones.

    For more articles on custom headphones, check out these articles listed below:

    Portable Mobile Phone Charger Giveaway

    TNT is giving out complimentary TNT portable mobile phone charger to selected customers who are successful registered as TNT Club Orange members during 1 January to 31 March 2014. Portable mobile phone chargers are now very common with people these days due to their extensive usage of the smart phone. As such, making portable mobile phone chargers a perfect marketing gift for your clients. Read on more to find how why!
    Portable Mobile Phone Charger Giveaway
    Portable Mobile Phone Charger Giveaway

    Portable mobile phone chargers for everyone

    People these days own at least one smart phone, and they rely on it heavily. From reading books to purchasing groceries online, a smart phone can do almost everything. With that being said, its battery life also gets used up quickly. Thus, the solution would be to have portable mobile phone chargers with you all the time to prevent your mobile gadgets from having empty battery!

    Not only so, they are a very great travel promo gift  since travelling would use even more battery as one has to research on the web often and take pictures to send to the loved ones back at home. It also aids in travelling light, especially for people who enjoys convenience. They do not have to constantly worry about charging points and different power plugs.

    Read these articles below for more portable product ideas that you could offer to your clients

    Many companies have been using portable mobile phone chargers as their promo gift. These includes TNT, Dah Sing Banking Group Limited and 7-Eleven HK, proving it to be a successful promotional giveaway.

    Not only so, it is easily customizable with your brand name. Your customers, feeling thankful for the power up when their phones are emptied, will notice your brand logo easily and remember your brand name easily!

    So, wait no more, contact ODM Asia today for your portable Mobile Phone Charger Giveaway!
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